Facebook built to accomplish social mission: Zuckerberg_ZZ

ZuckerbergOriginal Link

Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television – by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones – the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

We hope to strengthen how people relate to each other.

Even if our mission sounds big, it starts small – with the relationship between two people.

Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

People sharing more – even if just with their close friends or families – creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.

By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world’s information infrastructure should resemble the social graph – a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.

We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.

A sketch of founder and CEO Mark Zuckerberg is seen on a wall at the new headquarters of Facebook in Menlo Park, California. Reuters
We hope to improve how people connect to businesses and the economy.

We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.

As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.

One result of making it easier to find better products is that businesses will be rewarded for building better products – ones that are personalized and designed around people. We have found that products that are “social by design” tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world’s products move in this direction.

Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

We hope to change how people relate to their governments and social institutions.

We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.

By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.

Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.

Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.

Our Mission and Our Business

As I said above, Facebook was not originally founded to be a company. We’ve always cared primarily about our social mission, the services we’re building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.

I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we’ve attracted to our team.

Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team – and also building a developer community, advertising market and investor base – I’ve developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

Simply put: we don’t build services to make money; we make money to build better services.

And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.

By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term – and this in turn will enable us to keep attracting the best people and building more great services. We don’t wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.

This is how we think about our IPO as well. We’re going public for our employees and our investors. We made a commitment to them when we gave them equity that we’d work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we’re making a similar commitment to our new investors and we will work just as hard to fulfill it.

The Hacker Way

As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

The word “hacker” has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I’ve met tend to be idealistic people who want to have a positive impact on the world.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it – often in the face of people who say it’s impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.”

Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win – not the person who is best at lobbying for an idea or the person who manages the most people.

To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

To make sure all our engineers share this approach, we require all new engineers – even managers whose primary job will not be to write code – to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don’t want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.

The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

Focus on Impact

If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

Be Bold

Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We have another saying: “The riskiest thing is to take no risks.” We encourage everyone to make bold decisions, even if that means being wrong some of the time.

Be Open

We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

Build Social Value

Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.

Mark Zuckerberg

Goodbye Google!

2010年3月23日,google 离开了中国大陆,这是个非常让人遗憾的决定。



David Drummond, SVP, Corporate Development and Chief Legal Officer

今 年1月12日,我们在本博客上宣布,Google及另外二十余家美国公司受到了来自中国的、复杂的网络攻击,在对这些攻击进 行深入调查的过程中,通过我们所收集到的证据表明,几十个与中国有关的人权人士的Gmail帐号定期受到第三方的侵入,而这大部分侵入是通过安装在他们电 脑上的钓鱼软件或恶意软件进行的。这些攻击以及它们所暴露的网络审查问题,加上去年以来中国进一步限制网络言论自由,包括 对FaceBook、Twitter、YouTube、Google Docs 和 Blogger 等网站的持续屏蔽,使我们做出结论:我们不能继续在Google.cn搜索结果上进行自我审查。

从今天早上开始,我们已停止了在Google.cn搜索服务上的自我审查,包括 Google Search (网页搜索)、Google News(资讯搜索)和Google Images (图片搜索)。 访问 Google.cn 的用 户从现在开始将被指向Google.com.hk,在这个域名上,我们将提供未经审查的简体中文搜索结果,这些为中国大陆用户设计的服务将通过我们在香港 的服务器实现。香港地区的用户还将继续通过Google.com.hk获得跟现在一样的、未经审查的繁体中文搜索服务。在我们进行迁移的过程中,由于香港 服务器负荷的增加以及这些变化的复杂程度,用户可能会发现搜索速度变慢,或发现某些产品暂时不能访问。

实施我们做出的在Google.cn上停止审查搜索结果的承诺是一个十分艰难的过程。我们希望全球尽可能多的用户都能访问到我们的 服务,包括在中国大陆的用户。中国政府在与我们讨论的过程中已经十分明确地表示,自我审查是一个不可谈判的法律要求。为此,我们相信,一个解决我们所面临 挑战的可行方案是在Google.com.hk上提供未经审查的简体中文搜索结果——它完全符合法律要求,同时也有助于提高中国大陆用户对信息的访问。我 们十分希望中国政府尊重我们的这一决定,尽管我们知道,用户对Google服务的访问有可能随时被阻止。为此,我们将密切监测网址访问问题,并制作了一个 新页面,用户可以实时地了解到在中国哪些Google服务是可用的。

至于Google的广泛的业务运营,我们计划继续在中国的研发工作,并将保留销售团队,然而销售团队的规模显然部分取决于中国大陆 用户能否访问Google.com.hk 。最后,我们要清楚表明:所有这些决定都是由美国的管理团队做出和实施的,没有任何一位中国员工能够、或者应该为这些决定负责。自我们在1月份发布博客以 来,尽管面临着众多的不确定性和困难,他们仍然坚守在工作岗位,专注于服务我们的中国用户和客户。我们为拥有这样的员工感到深深的骄傲。















2006 年11月三名曾在美国硅谷工作的中国工程师创办的译言网正式上线。译言网是一个开放的社区翻译平台,我们的目标是把译言建设成一个有影响力的严肃内容提供 方和译者活动社区。2007年4月份在中国北京注册译言公司,并且获得了ICP许可证、电子公告牌运营许可、中关村高新技术企业证书。译言网协同翻译平台 也获得了多项国家专项基金支持。3年中和众多译者、用户一起,我们翻译了大量国外的互联网、创业、科技、生活信息,并且通过译爱、地震救灾手册等体现了译 言用户的高素质和无私奉献的精神。正因为无数贡献者、参与者、高端译者的支持,译言获得了众多读者、媒体的关注和认可。